The iPhone has stolen the hearts of Gen Z

February 22, 2023February 22, 2023 admin 79 Views

And Android is worried

A new report from the Financial Times reveals that more and more young people prefer Apple over other companies, by a significant margin. The reason is that they don’t want to be socially ostracized because they don’t have an iPhone, a phenomenon that drives many young people to buy Apple products and services.

Those born after 1996, or Gen Z, make up 34% of all iPhone owners in the US, with Samsung coming in second with just 10%. At older ages we see a more even split between iPhone and Android.

However, the effects of this preference for Apple devices extend beyond iPhones, since those who choose iPhones are much more likely to also buy AirPods, Apple Watches and Macs.

I think we all know someone who has been Android shamed, especially in this online dating era.

I personally know a handful of people who are seriously turned off by green bubbles https://t.co/FRC76pbrXo
— Michael Brown (@MichaelBTech) February 21, 2023

*new story* @Apple has captured Gen Z in the US so thoroughly that American teens fear being electronically ostracized if they don't own an iPhone.

A thread, augmented by me having fun with @midjourney_ai the last week. (Pls note these images are not used in the story!) pic.twitter.com/zbRheLVP7G
— Patrick McGee (@PatrickMcGee_) February 21, 2023

Specifically, for every 100 iPhones that Apple sells, it also sells 26 iPads, 17 Apple Watches and 35 AirPods. In contrast, for every 100 smartphones Samsung sells, it sells less than 11 tablets, 6 smartwatches and 6 pairs of wireless headphones. And this, even though the average selling price of an iPhone is three times higher than the average price of an Android device.

Gen Z is the age group that spends more time on mobile than any other, spending up to 6 hours a day on their smartphone. Thus, Apple’s ecosystem shapes the user’s social status, placing particular emphasis on iMessage. An Android user participating in an iMessage group chat via SMS appears with a different color bubble in the conversation, making them stand out in a negative way.

iMessage may not be as popular in Europe as it is in the US, but here we see the same trend. 83% of Apple users in Western Europe are under the age of 25 and use an iPhone. As Gen Z grows up, this trend will spread and further increase Apple’s market share, increasing the difficulty for rival companies to acquire new customers.

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