Apple wants to stop using Samsung screens in its devices   

And he is preparing to take the big step in 2024

According to a new report by the well-known and trusted reporter of Bloomberg, Mark Gurman, Apple intends to soon start using its own custom screens in its devices, without depending on third parties, such as Samsung, for its panels.

More specifically, Apple intends to start in 2024 with the new generation of the high-end Apple Watch. In particular, the tech giant will leave behind the OLED screen that the Apple Watch Ultra now uses, replacing it with a MicroLED technology that it has developed. The ultimate goal, of course, is to stop using third-party panels in iPhones, which are its most important and most profitable products.

In fact, this upgrade will result in higher brightness, more intense colors and better viewing angles. At the same time, according to the media report, people who have seen Apple’s MicroLED display up close on a prototype of the next Apple Watch, reported that the content looked as if it was painted on the glass.

Of course, although the new screens will be designed by Apple, the final manufacturing will again be done by an external supplier, but in any case the benefits will be many for the company. Overall, Apple is trying to become independent from all third-party companies and in recent years, for example, it has left behind Intel and its processors for Mac computers, while it intends to stop using Qualcomm’s networking chip for the user of telecommunications networks. from her smartphones and other devices.

These changes are expected to give Apple more flexibility and of course higher profit margins. On the other hand, the blow to its current suppliers such as LG, Sharp and Samsung will certainly be big. For the record, Apple accounts for 36% of LG Display’s total revenue!