Google: Responds to Bing and Microsoft with its own new AI features in search  

But is it enough to put her in the AI ​​integration battle for good?

Google at today’s ” Live From Paris ” event announced its strategy for integrating AI into its search and other products, in response to yesterday’s Microsoft event and the integration of AI into the “new” Bing . 

In one of its most impressive demos was the ” multisearch ” feature, where thanks to artificial intelligence it searches for text and photos at the same time.

The Multisearch feature in Google’s search is powered by AI technology the company calls the Multitask Unified Model (MUM) , which can understand information in a multitude of formats such as text, photos and video, then make connections between them based on ideas and subjects. 

In the demo, MUM helped Google Lens visual search, as the user can add a search query on top of a photo. Another example was how the user can find a shirt they liked on Google Search. Then they take that photo and put it in Google Lens so that thanks to AI they find the same pattern but on a different kind of clothing. 

Another example showed how you can show your mobile camera a broken part of a bike, click on the “how to fix” photo and it will find solutions and suggestions.

Multisearch is now live globally! Try out this new way to search with images and text at the same time. 🤯

So if you see something you like, but want it in a different style, colour or fit, just snap or upload a photo with Lens then add text to find it. 🔎#googlelivefromparis pic.twitter.com/4yT6voiJkn

— Google Europe (@googleeurope) February 8, 2023

The good thing is that the Multisearch feature is already available to all mobile users worldwide, so you can try it yourself. 

The remaining AI announcements 

The extension of AI is also done in Google Maps with Immersive View . This is a feature that displays a 3D rendering of an area with specific traffic and weather information. Its availability starts today in five cities around the world: London, Los Angeles, New York, San Francisco and Tokyo. 

Are you the sort of person who needs to get the feel of somewhere before you commit? 🗺

With immersive view on Google Maps, you can see what a neighborhood is like before you even set foot there📍

✨ Coming to more cities in the next few months ✨#googlelivefromparis pic.twitter.com/VPvqHP25ai

— Google Europe (@googleeurope) February 8, 2023

New features for Google Maps are coming exclusively to those who own electric cars with the app in question integrated. Their purpose is to help drivers plan trips and where to find chargers.

Yet another feature that integrates AR is in Google Lens, where the translated text can be “glued” to any image. This particular one is actually available from today.

However, “Bard” Google’s answer to ChatGPT’s AI will remain in testing for a few more weeks before it is widely released.