Google buys Fitbit for $ 2.1 billion

Google bought Fitbit to an agreement reached $ 2.1 billion . Fitbit will be absorbed by the hardware piece of the tech giant in order to create the next generation of wearable devices.

With Google’s resources and their global platform, Fitbit will be able to accelerate innovation in the wearable category, accelerate scale and make health even more accessible. – James Park, Fitbit CEO

Fitbit is valued at $ 1.6 billion, with Google reportedly paying enough to get it. The deal is expected to be completed next year, once it receives regulatory approval.

Working closely with the Fitbit team of experts and bringing the best AI, software and hardware, we can inspire wearables innovation and create products to benefit more people around the world. – Rick Osterloh, Google Vice President of Devices and Services