More ads are coming to Instagram…because it’s not making enough money!  

He wants to make investors happy

If you were asked what is missing from Instagram, surely your last answer would be “advertisements”. However, Meta’s second-quarter revenue decline for the first time in its history prompted it to want to satisfy its investors and decided that the best way was to try to increase Instagram’s revenue with – you guessed it – more advertising.

Ads will appear in more parts of the app, such as the Explore feed and the user posts feed.

Meta will also test augmented reality ads in both feed and Stories. In addition, ads on Facebook and Instagram Reels will be able to last from 4 to 10 seconds and will play after a Reel. After the commercial, the Reel will play again. A carousel of images with ads will also appear at the bottom of Facebook Reels.

The number of ads on the platform varies based on how users use Instagram. We’re keeping a close eye on people’s reactions – both to the ads and the overall user experience. – Instagram Representative