Hiding likes on Instagram is coming worldwide
Just days after extending Instagram tests to hide likes in US posts , the social media colossus announces that it is expanding its testing globally. A Twitter post revealed that hiding the number of likes will be tested in select areas and users around the world.
Notes that the feedback he has received from trials in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand is particularly positive and looks forward to the opinions of a wider, global audience.
While the feedback from early testing in Australia, Brazil, Canada, Ireland, Italy, Japan and New Zealand has been positive, this is a fundamental change to Instagram, and so we’re continuing our test to learn more from our global community.
— Instagram (@instagram) November 14, 2019
Instagram is also eager to reassure influencers who have made the platform a full-time job, saying they understand their concerns and think of ways to communicate their value to their partners.
In addition, we understand that like counts are important for many creators, and we are actively thinking through ways for creators to communicate value to their partners.
— Instagram (@instagram) November 14, 2019
Instagram CEO Adam Mosseri himself said last week that ” the idea behind it is to reduce the pressure on Instagram, to make it not a competition .”
We will make decisions that will harm the business if it is good for the well-being and health of people because they must benefit the business in the long run.
