YouTube is preparing a store for subscription streaming channels
It is followed by Apple TV and Amazon Prime Video
As the WSJ reveals , YouTube is preparing an online store for streaming video services and is currently in talks with production companies that will participate in the platform. That is, it follows the example of Apple TV and Amazon Prime Video, allowing users to subscribe to other streaming services through this store.
The ” channel store ,” as it’s being referred to internally, could become available this fall, and YouTube has been working on the move for 18 months. The competitive advantage YouTube offers to its potential partners is the huge audience it has around the world and a user experience that is already known to billions of users.
The pitch is that the new YouTube channel store will provide amazing marketing for streaming services because consumers will be able to watch trailers of series or movies for free on YouTube and then easily pay to subscribe to the service. YouTube is in discussions about its share of subscription revenue with its streaming partners, though the terms may differ for each partner, according to people with knowledge of the situation.
For the end user, the advantage to subscribing through the YouTube channel store will be the simplicity and stability of YouTube’s infrastructure, as it has the most stable and consistent video player.
