How has Twitter changed since Elon Musk took over?  

The most important changes to the platform

It has been three months since Elon Musk entered the offices of Twitter as owner holding a sink in his hands and since then the company has been in the headlines of the media every day. Many of his decisions have been controversial, but in any case, he has changed the way its 237 million users interact with the platform.

One of the most notable changes was the cancellation of access to Twitter’s API, the way other platforms and apps communicate with Twitter. It’s still not clear if this move was intentional, since Twitter hasn’t officially admitted it, but many believe it was, with Tweetbot, Fenix ​​and Twitterific facing serious problems.

I believe it was intentional because third-party apps don’t show ads and allow the user to manage their feed as they like. Which is at odds with Musk’s plan to add more ads to the platform and prioritize the feed of tweets from people who have paid for Twitter Blue. – Kate Bevan, Technology Analyst

Perhaps the most notable change is in the way users view their feed, as they can now choose between tweets from people they follow and tweets suggested by Twitter. There are now two tabs, “following” and “for you”.

Musk also decided to bring back to the platform accounts that had been banned for various reasons. Among others, those of Kanye West, Andrew Tate and former US President Donald Trump.

After a few hiccups, the Twitter Blue service launched in late November. For $8 or $11 a month, it offers access to extra features like an edit tweet button, fewer ads, and increased visibility of your tweets. There is currently no official word on how many users have signed up for the new service.

Twitter Blue therefore turned the recognition of an account upside down by the blue tick, since until recently it was the symbol of a verified account and now it is the symbol of a subscriber. To distinguish celebrities and brands from fake accounts, a gold tick is now assigned for brands and a silver tick for government officials.

It is worth noting that even though Twitter is considered one of the biggest social media on the planet, before Musk took over he was losing $4 million a day as his popularity did not equate to profits. It remains to be seen whether Musk will be able to change that, as advertisers seem to be leaving the platform and users are protesting the changes.