At Facebook and Apple Knives – Meta blames its new policy  

The rules for promoting posts on social media are changing

Meta , Facebook ‘s parent company , publicly criticized Apple for its new policy. In particular, the American giant changed the rules of the App Store , taking a percentage of the revenue from the profits of advertisements on social media. This means that every time a user, a store or a company, pays to post as sponsored, this will be considered an in-app transaction and thus Apple will receive 30% of the amount. Until recently, Facebook kept all the money.

The change was announced this week and will result in Meta losing a significant portion of its revenue from all iPhone owners, who apparently represent a large percentage. Thus, he accused Apple of “undermining others in the digital economy” , emphasizing:

Apple had previously stated that it would not take a share of developers’ advertising revenue, and now it has apparently changed its mind. We remain committed to offering small businesses simple ways to advertise and grow their businesses on our apps.

At this point it is worth mentioning that Apple is working on its own advertising platform and on the occasion of this new change it pointed out that the classification of promotions on social media as in-app purchases is simply an extension of its existing policies, with which other apps already comply.

For now, other social media platforms that offer similar features, such as Twitter and TikTok, have not made any statements.