Try makeup and hair color on your … mobile

L’Oreal expand the use of augmented reality and artificial intelligence for its products, offering a service such test. A new addition is the use of the mobile camera to simulate different hair colors from the Garnier Nutrisse and Granier Olia series using Augmented Reality.

By using the Google Lens app, users can turn their mobile camera on the product that is recognized and then trigger the virtual test on your hair.

We realized that AR and AI would really change the customer experience for L’Oreal and the industry. There is a real advantage in guiding consumers to find the right color. – Lubomira Rochet, Head of Digital Products L’Oreal