Tim Cook on RCS on iMessage: Get your mom an iPhone  

Unyielding to Google’s request

Google is pushing Apple to adopt the RCS protocol in text messages, so that the green bubble text in iMessage is de-identified when it comes from an Android device. But Tim Cook is adamant and rejected the proposal.

I don’t hear our users asking us to address this issue. Instead, I’d like to get you to buy an iPhone.

When Vox Media reporter LiQuan Hunt complained that his mother can’t see the videos he sends her because of this incompatibility, Cook’s response was clear.

Buy your mom an iPhone.

The issue of the color of the bubble that separates iPhone and Android users may sound trivial, but Google has devoted an entire campaign to pressuring Apple to adopt RCS, which Apple seems unwilling to do as it wants to keep users. in its closed ecosystem. As Apple’s Vice President of Software, Graig Federighi, said in an email published in Epic’s lawsuit:

iMessage on Android would simply remove the barrier to families using iPhones giving their children Android phones.