BMW: See its new car that changes color on the spot! (VIDEO)
You will never need a car paint again
Have you ever seen a car change its color on the spot as desired by its owner? And yet BMW is rebelling with its E-Ink technology which it presented in all its impressive glory on the stage of CES 2023 , leaving those who saw its spectacle speechless.
At last year’s CES, it showed off an early version of the technology, but it had no color, alternating between white, black and gray.
Now, with the BMW iVision Dee model , which is an electric sedan concept car, it can do so in multiple colors.
What does this mean; How BMW’s i Vision Dee can change colors with 32 shades available , which offers a highly futuristic visual effect. Included on the body of the car are 240 E-Ink “sheets ” which the user chooses the exact color they will project, transforming it into a colorful city car or with racing stripes ala Need for Speed if you will.
Below you can also see the special trailer of the said concept car featuring Arnold Schwarzenegger and David Hasselhoff (yes, with KITT in the role of the Asphalt Knight).
Watch videos of how E-Ink technology works:
How does E-ink technology work?
The technology was developed for BMW by the American E Ink Corporation, which is known for e-readers. A film coating on the car contains tiny microcapsules, whose pigments change when electricity is applied. Although E Ink has seen several applications over the years, BMW says it is unique in the automotive sector, developed and programmed by in-house engineers.


In addition, this concept uses the latest technology from E Ink, called “Prism 3” film , which is fully programmable and intended for low power consumption for sustainability reasons. Prism 3 can also be made into any shape, making industrial design applications seemingly endless.
Right now the company’s engineers are working on making the e-paper panels more resistant to things like insects and car washes.
Any chance we’ll see a car on the roads with E-Ink technology? It is not in the realm of the improbable but for now it remains in BMW’s R&D cabinets and concepts.